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Showing posts from March, 2026

IS HOLLYWOOD COOKED, OR IS AI HALF-BAKED?

Like a lot of people trying to make a living in the creative arts, I've become increasingly more aware of the ever-creeping presence of AI into discussions around the future of film. I say, "aware" specifically - a lot of people might use the word "concerned" instead - but I can't say I feel particularly concerned about it. Not because I'm one of those that welcomes the idea of using generative AI to replace traditional film-making, but because the prevailing discourse around AI and the constant, exaggerated hyperbole that is inescapably woven into said discourse can't mask the strange sense of desperation that seems to be bubbling just under the surface of it all. Being relatively enthusiastic about technology I tend to read a lot about AI, and more than anything I'm struck at just how many of these tech CEOs seem to have put an awful lot of eggs - about a trillion eggs, I'm led to believe - into one basket. As a result, they really, really ...